Feb – March 2019
Matthew O’Connell, a member of the band GoodLuck was looking for a fresh new website looking to increase his online presence. The core objective was to focus on three key questions: Who is Matthew O’Connell? What has he done and what is he doing now?
The Airborne creative team worked alongside Matthew O’Connell to help him reimagine his online presence. Together, we developed a content strategy that he would be able to manage himself once the website was live. The digital platform was developed with a focus on creating a mobile experience on-par with its desktop experience. It was critical to the artist that the new platform was a true representation of his personal brand and would help introduce new fans to who he is as a person as an artist.
View the website here: www.matthewoconnell.co.za.