16 Days for Youth
Client:
16 Days for Youth
Our Role:
Website Design & Development
Turnaround:
May – June 2017
Catergory:
Website Design & Development
The Brief:
Airborne was approached to be the official digital partner for the annual campaign by Heart FM named 16 Days For Youth. It required providing an online presence which included developing a website, creating and managing a user database, establishing the necessary social media accounts and providing strategic advice on this campaign rollout.
The success of the 2016 website and online presence lead to a renewed partnership in 2017. The 2017 brief was to refresh the current site, adding new content to align to the new journey.
The Result:
The website successfully launched on 01 June 2016 and captured the 16-day journey along with the Heart FM team. Heart Breakfast with Aden Thomas launched the website and encouraged thousands of users to Pledge their Support and #BeTheChange.
Following the success of the 2016 campaign, 2017 saw the implementation of new features and pages, namely power hour and the cast of thousands. These changes gave visitors more information about how they can get involved and a chance to get to know the team on the road. Website updates, content creation and graphic design were key areas we worked on.
